Customer analytics co Olista wins contract with Telefonica
June 24, 2009The deal is worth about $1 million.
Shmulik Shelah24 Jun 09
Olista, which provides software for analysis of customer behavior by mobile and broadband companies, has won a contract with Telefonica, Spain’s largest mobile carrier. Olista sold its platform to Telefonica for some $1 million.
Olista’s products enable mobile providers to identify customers’ behavior patterns. The platform will enable Telefonica to detect in real time customer’s sensitivity to pricing of services, to manage content and content partners, and to carry out targeted marketing activity.
To date, Olista has raised some $14 million from the Gemini and Evergreen funds. The company.jpg)
’s president and CEO is Gadi Bahat.
Published by Globes [online], Israel business news – www.globes.co.il – on June 24, 2009
© Copyright of Globes Publisher Itonut (1983) Ltd. 2009
via Customer analytics co Olista wins contract with Telefonica.
